Defining goals
·
Leadership
and facilitation: to play
both a leadership and facilitating role in advocating for public health
·
Focus
on core determinants of public health: to focus
on improvement of factors which have a significant impact on the health
·
Scientific
grounding: to build
upon a state-of-the-art knowledge base in the social and natural sciences
· Holism and ecology: to honor a broad, ecological vision of health etiology
· Participation and empowerment: to create opportunities for participation and empowerment for those whose health is in question
· Equity of opportunity: to work toward equity of opportunity for all
· Humanism and humanitarianism: to prize and engage uniquely human potentials and to encourage empathy and caring
· Promotion of the market value of public health: to assert and promote the market value ascribed to good populational health and its pursuit